The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances… Read More

B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.B2B online marketers can serve th… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no more exists, and various other facts concerning modern B2B advertising. We talk about just how the acquiring trip is currently entirely fragmented as well as the way that community building can aid marketing professionals retake control of the … Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Channel no more exists, and other facts concerning contemporary B2B advertising and marketing. We talk about exactly how the acquiring trip is currently entirely fragmented and also the manner in which community building can help marketing experts take … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Channel no more exists, and various other facts about modern B2B advertising. We go over just how the acquiring trip is currently entirely fragmented and also the manner in which area structure can aid online marketers retake control of the discovery and… Read More